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GivingTuesday: Day of Global Action for Giving and Unity in Response to COVID-19

May 05, 2020

#GivingTuesdayNow Brings Together Individuals, Nonprofits, Communities, Small Businesses, and More.

Today #GivingTuesdayNow, is a global day of giving and unity as an emergency response to the unprecedented need caused by COVID-19. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.

The global day of action will rally people around the world to tap into the power of human connection and strengthen communities at the grassroots level. Communities are encouraged to take action on behalf of first responders, as well as the world’s other - often forgotten - frontline workers: the nonprofits and community organizations that feed, house, educate, and nurture neighbors impacted by the global pandemic. The social sector is in crisis at the very moment the world needs it most, and GivingTuesday stands ready to rally the world at this critical time.

#GivingTuesdayNow--whether it’s helping a neighbor, advocating for an issue, sharing a skill, or giving to causes, every act of generosity counts. The giving day will emphasize opportunities to give back to communities and causes in ways that comply with public health guidelines. Planned initiatives include:

Dozens of countries will mobilize national networks to activate locally and promote generosity in their country.

  • Hundreds of communities across the United States led by volunteer leaders and by organizations like community foundations, United Ways, and giving groups will both raise funds and provide safe opportunities for supporting neighbors in need with other forms of civic participation and generosity.
  • Corporate and foundation partners from around the world will activate employees, and provide technical resources and matching funds in support of efforts on the ground around the world.
  • Giving platform partners are delivering solutions in response to the crisis already, and will be coordinating those efforts for #GivingTuesdayNow; and, they have committed to sharing data and collaborating on research into giving patterns, interest, and impact.
  • GivingTuesday Kids will offer opportunities for youth to organize internationally and give back while many young people are distanced from their schools and classmates.
  • GivingTuesday Military will activate their network of military service members, families, and veterans around the world to engage with their communities to give back in a show of unity.
  • The GivingTuesday Data Commons will continue to collaborate with online giving platforms around the world, and conduct primary research to provide in-depth analyses on giving trends and donor behavior in times of crisis, and offer recommendations in support of sector resilience and emerging best practices from this influx of generous behavior.

#GivingTuesdayNow is a chance for us to stand united and use grassroots generosity to show that we are all in this together, beginning to end. Even as many face financial uncertainty, generosity is not about size. Every act of kindness is not only a beacon of hope, it’s a critical act of civic and social solidarity.

To learn more and participate in #GivingTuesdayNow, visit the GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and #GivingTuesday on Twitter. For youth interested in joining the movement, visit GivingTuesdayKids.org for inspiration and project ideas.

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